This is scary, 70% of people that buy or sell a house use the first agent they meet. It doesn’t make sense unless you believe all real estate agents are the same.
Our team closes over 1 home every 3 days. You can imagine, we have a lot of interactions with other real estate agents along the way and I assure you, there is a big difference in talent and abilities just like every other industry.
A real estate agent should be a full-time professional and a trusted advisor. If the person you choose to represent you when you buy or sell, what is most likely the biggest purchase of your life, is a full time "Insert their primary occupation here;” but oh by the way they have their real estate license…
What do you expect to happen? Being a "Realtor" is their second job. They took 90 hours of classes and now they are “qualified” to represent you in full market analysis, legal contract drafting and negotiation, etc. The bar is too low for entry.
FUN FACT – According to a recent Gallup poll, 90 hours is less time than most people have on their time cards at work in any 2 week period. Yikes!
If you want a better experience, change the way you hire someone to represent you.
If you call a real estate agent right now and ask them to schedule a time for you to interview them to represent you when buying or selling your home, they will be more than happy to oblige. They may freak out because they don't really know how to present their value
There is a vast difference in talent level among agents and who you select matters. After interviewing 3-4 agents, you will not only feel the difference in talent, you will know the direction you should take.
I’m not going provide a "list of questions to ask when interviewing an agent" in this article. If you want a list of questions to ask, use google. I just did and there were about 363,000 results. Mostly written by agents hoping to be asked the questions they wrote. Its just that there is more to it than a list of questions.
As a real estate attorney and the co-founder of the PressPlay Realty Network, we have interviewed over 100 agents seeking to join our team in the past year. Below are some guiding principles we follow to help us determine whether or not to accept agents into our network. I know they’ll help you find the right agent.
The agent representing you should be highly educated in their profession and competent enough to educate you on every aspect of buying or selling your house.
Please, whatever you do, don’t rely on the “alphabet soup” in an agent’s signature line as evidence they are specialists or have a higher education. All those letters mean is the agent attended a class for “certification.”
Secret Agent Certification Fact: They do not grade people in those classes and they usually give out the answers to any tests or quizzes required at the end.
It's not exactly the best recipe in certifying “experts.” I don't write this out of judgment, some agents gain a lot from these classes, others just want the certifications behind in their signature line.
Our industry will change, if you, the client, refuse to accept mediocrity. You should feel confident in your agent's market knowledge; their ability to understand the contract and protect your interests; and finally, perhaps most importantly, be confident they are creative, problem solvers.
Pro Tip #2 - Ask a question, stop talking so you can listen to the Andre listen.
They will tell you everything you need to know. Education matters.
People don’t see value in real estate agents because their agents rarely empower them. A fiduciary relationship should empower you to make and execute decisions beyond your own capability to achieve. You shouldn’t have doubts about your agent’s ability to accomplish that. Your agent should direct and guide you on the most competitive listing price based on your goals, provide you with a suggested offer price when you find the home you want to buy, and it isn’t too much to ask for them to have the ability to explain why they advised you as they did.
If you are not empowered by the relationship, you should not hire the person to represent your interests. I hear people frequently say to me, “But they discounted their fee.” Give me a break. You want value not a lower price, I promise. From the time an offer is accepted to the time a property closes, there are more than 100 things that can and will go wrong if you are not represented by an empowered professional that, in return, empowers you.
A great professional knows how to engage with the people he/she represents and their colleagues in the marketplace. Real estate is a relationship based business and we operate in a market of highly social, interactive and connected people that are busier than ever before. A real estate professional should be engaging and entertaining when communicating, marketing and negotiating in order to represent their clients effectively. Great professionals open doors for their clients because of their passion and enthusiasm for their life and career they work in. Can you identify that passion in the agent or team you have chosen to hire.
A home is a highly personal, financial and emotional space in almost every family’s consciousness. A home is a safe haven, a place of refuge, somewhere where memories are made and cherished. You are most likely reading this because you are thinking about buying or selling that space in your own life, don’t accept mediocrity to represent you in that decision.
I am here, ready to advise you with a team of professionals that will give you every tool you need, all the advice you can handle and, most importantly, the confidence you need to stop living on pause and empower you to make the best decision for your future. A consultation is essential and invaluable to begin the process of buying or selling a home. Start there. Do Not Hire Someone Who Can’t Do Everything Listed Above and if you do…everything that happens after that, well… it’s your own fault (see how I brought that back around).
P.S. If you agree with what I wrote please share on Facebook and if you disagree, go away and never come back. WAIT! I'm just kidding, please email me and tell me what you think and why you disagree.